What do we deliver? 

🚀 Visual Identity 

🚀 Brand Strategy 

💡 About the Brand: André Mendes is a cosmetic dentist known for his humanized approach focused on transforming not only smiles but also the essences of his patients. His mission is to remake smiles and boost self-esteem, providing quality and personalized dental care. 

💡 About the Brand Personality: The brand personality of André Mendes is welcoming, professional, innovative, and committed to excellence. It reflects values such as empathy, trust, modernity, and dedication to the well-being of patients. 

💡 Choices Behind the Project: 

Colors: The colors were chosen to convey boldness, energy, seriousness, transparency, and trust. Navy blue and gray express stability, reliability, and seriousness, while orange adds warmth and accessibility. 

Typography: A sans-serif font was selected to convey warmth, humanization, and accessibility. The bold font for the name "André" emphasizes the strength and individuality of the professional. 

Logo: Inspired by a seashell, the logo represents the tradition of dentistry and the protection that André Mendes provides to his patients. The three parts of the shell symbolize dedication to work, life, and family. 

💡 PUV Phrase: "Remaking smiles, transforming essences!" is a phrase that encapsulates the mission and purpose of the André Mendes brand, highlighting its commitment to providing not only aesthetic results but also an emotional and personal transformation for its patients.

[PT]  André Mendes é um dentista focado em estética e autoestima. Ele precisava atrair um público de alta classe para sua marca. Após realizar pesquisas e desenvolver uma estratégia, criamos sua identidade visual. Utilizamos cores que transmitem energia, como o laranja, e cores que transmitem confiança e seriedade, como o azul e o cinza. Na tipografia, escolhemos uma fonte que humanizasse a marca para se conectar com os pacientes.